The audience for this module consists of professionals in the nuclear sector whose responsibilities include communicating with civil society on nuclear security issues—either on a day-to-day basis or during a crisis. Such professionals may not be specialists in marketing or public relations, but they understand the importance of communicating effectively with their local community, civil society organisations, politicians and the media. The module may also interest leaders in civil society and the media who seek to increase their understanding of the challenges nuclear professionals face when communicating about nuclear security to civil society audiences.
By the end of the course, participants will understand the basic elements of the communication process, the crucial role that trust plays in any relationship, and the numerous benefits of stakeholder dialogue and active engagement with civil society. They will also understand the communication needs that traditional and social media have and how to communicate about nuclear security in a crisis.